The reason why Levi's are so expensive in Spain is really incredible.
When they started to sell them here, they used to be as cheap as in the US. However, for some reason people wouldn't buy them. Guess what Levi's did?. They made them more expensive and... incredibly
people bought (and still buy) them at those "interesting" prices!!!!.
Sometimes it's very strange to understand the reasons that lead consumers to buy a product. But having a high price, is quit surprising.
[ 04-25-2001: Message edited by: Antonio ]