Murdy, the whole ' Wines from Spain,' ' Spanish Wine Cellar,' and other promotions are unfortunately largely promoting only producers that have the money to buy space or participate in the programs. I know this because I work in the Spanish wine industry and have heard many complaints from producers all over spain regarding this. But, this does not mean that the wine featured is not good... Fortunately and unfortunately, there will always be fantastic wine that's hidden away that only a clandestine few will be able to discover.
I agree with you 100%. The Wine from Spain campaign features many excellent wines. I just have mixed feelings about it for some of the reasons you mentioned and for others. But in the end, if it helps as a kind of starting point for people to become familiar with Spanish wine, then it is certainly a good thing.