People pretty well wear what they normally wear. Some beautiful señoritas go for broke, and look fantastic. I suggest you wear something comfortable, but please, no shorts! If you are in the sun, it will probably get HOT, and you might want to bring something in case it clouds up, it can get chilly. Be sure to bring something to drink, and rent a cushion for a euro on which to sit. The cement bleachers are hard. As always, be careful of pickpockets in the crowd and on the subway. I always take my camera, but you might want a good strong telephoto, the action can seem very far away. Sunglasses are a must, maybe a hat. Before the corrida you might want to have a drink and a boccadilla at one of the restaurants which front the Plaza de Toros. Ventas is THE ring, one of only two at which novice bullfighters must debut to become professionals (the other is in Mexico City), so Ventas is a big deal. It is also beautiful. ¡Disfruta!