In years part, when I have been in Spain over the summer months of July and August, two sporting events on TV always stood out as "must-sees" and became part of the daily routine. I use the term sporting a bit loosely as one of them is the bull running festival in Pamplona, Navarra (Northern Spain) which is a major part of the San Fermín festival.
For a week at the beginning of July, the morning routine began with the morning bull run which is transmitted on TV (RTVE 1)between 0715 and 0800 CET - coffee and the corrida.
This years's festival runs from 6th to 14th July. Details of it (in Spanish) can be seen here: http://www.rtve.es/noticias/san-fermin/
If you have never seen it before, it is well worth having a look. There may be some videos on Your Tube, but it is not for the faint-hearted.