Coty, American's cell phone usually operate with a different band (frecuency). So, your friend's cell phone should be triband if he wants to use it there.
As for the fares, I have checked the roaming fares Spanish Orange has for the US and, unless he has a special plan or fare, it's really expensive.
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The best tips from your favourite hostal in Madrid.
Hostal Chelo at
http://www.chelo.com