Oh! Me! Me!
"¡Qué guay!" is just as you expected. It means "How cool!" It's pronounced just as it looks. Like .. Hmm... the letter "K" and g+why". Seems that only younger people (20s and younger) use this expression. While not certain, I think it's a relatively new thing that came up in the last 10-15 years or so.
Simply put: It's slang. I've only heard it as an exclamation like, as you said "¡Qué guay!" and rarely, if ever, as simply "¡Guay!".
Saludos, MadridMan
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