Hi Let Loose London,
I strongly second the opinion of Wolfgang.
Just as an example ,I have raised money for several ventures,from private sources,venture capitalists,even some public money,here in states as well as in EU countries,and and can tell you that well prepared busines plan is a must.Include at least 2 years cash flow projections,5 years proforma projection (europeans like pro forma as opposed to cashflow)and vision for expansion,or proper exit oppurtunities for investors,like Wolfgang mentioned.
European investors part with their money easier once they understand your vision,(and think its good),americans are harder to convince ,but have more dollars and a lot more to offer in terms of management skills,pr- or marketing experience,and once on board ,are easier to deal with. Most of the time US investors are tough but fair.Lastly,do not accept any offers for investment without consulting with,prefarably,a very good lawyer.
Actually one more thing. Think carefully what you are about to propose to investors,because if you are succesful in raising funds,you are going to have to
live with this deal . Make sure you are happy with it!!
Good luck,
Zzeus11